Fiesta Ware Factory (Homer Laughlin ) in Newell, West Virginia

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At the very top of the northern panhandle of West Virginia is the  small town of  Newell.  Nestled along the Ohio River,  Newell was formed to support a new factory for the china manufacturer, Homer Laughlin.

Although they made numerous types of dinnerware for household and commercial use since starting in the 1870’s, Homer Laughlin is probably best known for their Fiesta dinnerware.

This bright, colorful, and durable dinnerware that was first manufactured in the 1930’s and still is a very popular line.  According to the company’s website, unlike early dinnerware, Fiesta Ware has been made with a lead-free glaze since being reintroduced in 1985.

fiesta ware factory

Not only is the lead-free dinnerware manufactured at the Newell factory, but you can actually take a tour of the factory and watch it being made. The tours are only offered during the week and a visitors need to call a couple of weeks in advance to make reservations.

fiesta ware factory outlet

However, perhaps the most exciting thing about going to the factory in Newell for people (like me) who love Fiesta Ware is the room full of bins of seconds.  I was able to get some terrific deals with only very minor flaws that no one has ever noticed 🙂

If you are only interested in first quality items, there are plenty available in the factory store…including some discontinued colors when we were there.  They had several specials that were better prices than the department stores on their dinnerware and other licensed products.

What to know before you go:

  • The factory is located right along the Ohio River with parking available for the retail outlet and tours just in front of the outlet toward the river.
  • The retail outlet is open seven days a week, except for major holidays.
  • The hours are Monday – Saturday 9:30 – 5:00  and  Sunday 12:00 – 5:00.
  • The seconds room opens late on Mondays and Thursdays (11 a.m. ).
  • Factory tours are only offered twice daily Monday – Friday, 10:30 and 12:00.
  • Tours may not be given if there are extreme weather conditions.
  • Reservations for tours are required and should be made a couple of weeks in advance.  To make reservations, call 1-800-452-4662 (option #1).

 Age/Interest Appeal:

  • The factory tour and retail outlet has an appeal to adults more than children and teenagers.  Those interested in Fiesta Ware, Homer Laughlin History, and ceramic manufacturing will find it the most appealing.

How Much Time To Plan on Spending:

  • If you aren’t taking the tour, 30 to 90 minutes.  It really depends how much time you want to spend searching through the seconds room and how much you want to buy.  I find it easy to spend 90 minutes to two hours.  Most other people spent under an hour.
  • If you are taking the tour, count on one to two hours for the tour and the outlet store.

Nearby Things To Do/Places To Go/Sights To See:

  • Mountaineer Casino, Racetrack, and Resort,  New Cumberland, WV
  • World’s Largest Tea Pot, Chester, WV
  • East Liverpool, OH
  • Pittsburgh, PA
  • Wheeling, WV

Our Experience Overall:

  •  We had a great time.  Although it was my dream to go, Hub and early elementary-aged Daughter really enjoyed it also…especially shopping for seconds.
  • 🙂 , 🙂 , 🙂
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11 Responses to “Fiesta Ware Factory (Homer Laughlin ) in Newell, West Virginia”

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  1. Rich Peltz says:

    Very helpful & well-written. We are visiting Pittsburgh for the first time, but actually planned our travels around the prospect of seeing tableware factories or museums in WV.

  2. Joan lyon says:

    We have the complete set of fiesta dishes in the darker yellow color and all of my dinner plates have now knife scratches on them and no longer look nice. Is there a product I can obtain that will restore the nice pretty finish on my plates?

    Thank you for your assistance

    Joan Lyon

  3. Carla says:

    You can use Barkeeper’s friend to remove silver ware marks.

  4. I am so disappointed with all the scratches — just purchased a few months ago-and I can’t believe they are not scratch resistant– I’m ready to return them!! Any suggestions first??

  5. Marlene O'Donnell says:

    I am very disappointed how easily they scratch — some comments suggest bar keepers to remove — I’m sorry, but as a working mom, I don’t have that kind of time to do each plate with bar keepers friend– I’m ready to return to Macy’s!!! Why in the world wouldn’t the company have addressed this issue in manufacturing!! Please get back to me!!!

    • Paula says:

      I know that I have had issues with silverware marks on some of my Fiesta ware and other ceramic plates/mugs/etc. as well. On the Fiesta Factory Direct website, they address the issue of why the dinnerware gets marks and how to remove them. They come the glazed ceramic being harder than the metal of the utensils and the surface of the glaze not being totally smooth because of the porous nature of the ceramics. They recommend several cleaners, all similar to Bar Keeper’s. Their best recommendation is Wrights Copper Cleaner. Here is a link to their website’s page that addresses these issues:

  6. Betty Ann Suriano says:

    I have owned Fiestaware for about 20+ years. The array of color and the ability to set a fun and casual table a sell as a more formal table is what first attracted me to them. I am having a problem with the WHITE, they are all scratched, grey color to the extent I hesitate using the white. The cups and saucers are fine. I do have a couple of red mugs that have the same defect but most of them are ok. Could these marks and discoloration be a firing problem. Could you tell me what to do to clean these dis colorations up. Thank you

  7. Mark says:

    JUST WONDERING .. IDEA Gang. I am a big fan of Fiesta ware come to Newell off and on … Has the company thought about donating any second string dishes to the FLOOD VICTUMS in WVA. I know there are families that lost everything. It be a neat use of the second string items

    In Winston Salem NC

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